Lead generation is about creating an automated system that captures your potential customers’ email addresses in exchange for something valuable such as a discount coupon, newsletter or an e-book. Once you have the email address, you have another way to reach your potential customer over and over again. Since you’ve already built their trust, they will be more willing to keep coming back and buy again.

See the pic attached to go with this text about lead generation process flow:

Attract/drive potential customers to website

Engage website visitors with compelling offers and/or content

Capture contact information

Record ALL activity and adjust future contacts accordingly

Establish and continue ongoing communications

Immediate gratification (content/offer)

“Score” leads according to value & urgency

Conduct Non-Sales, Survey-Based Phone Conversation

Set sales appointments*