If you’re a local business, no matter what you do, whether your business is small, or large, well-established or brand-new, you need online presence. Not having a business website raises various questions in customers’ eyes and simply does not look professional. Here are several reasons you should get a website for your local business ASAP:
People use the internet to research businesses before buying from them
Over 70% of potential customers will use smartphones and tablets to decide where to go and what to buy. A HomeAdvisor, Facebook page, Yelp or BBB are great, but your business has to also come up in local searches as majority of people will peruse through the website of the business they’re considering buying from, get acquainted with the team virtually, read reviews, do comparison before making the final decision. If you’re not “front and center”, they will find other local business rather than yours.
A business website makes you look legit
People expect businesses to have their own websites. Today it is just as professional as having a business card and as valid as having a physical business address.
Not having a business website raises questions in customers’ eyes. They start thinking all kinds of things you don’t want them thinking about your business: Are you lacking business or tech savvy? Is your business struggling that you can’t afford a website?
A business website can promote goodwill among customers and prospects
There are three things that can help you as a business owner to promote goodwill for your company lasting into the future:
- be consistent at proving valuable content consistently;
- safeguard your website from malware and secure it from outsiders;
- display your company logo and mission proudly
Remember, site visitors look for value, brand consistency and security. As you focus on these things, you will gain your prospects’ trust, loyalty, thereby adding to the overall goodwill of your business.
A business website provides you with another marketing channel
Think of how many people you can reach by doing word-of-mouth in one day, you only have so much time and energy in a day that you, as a business owner, could put to a better use. Now, think about how many eyes a billboard gets per day with you having absolutely no input.
Your website can be an online billboard – advertising your business while you focus on other things. It instantly becomes another way for people to find you.
Today your online presence is more than just a website
It is every bit of information about you, positive or negative. It includes
- your Social Media pages and rankings with star reviews from customers,
- your Google My Business page which can put you at the top of the Google search if optimized correctly and give your customers a quick overview about your business, a way to collect reviews and etc.
- it’s also all other websites that mention your business that your potential customers will be looking into when doing their research.
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